ENGAGE CONNECT IGNITE
Our clients, their core purpose, and strategic business development goals are the basis for everything we do.
Welcome
I’m Clare Kelly. I started FUSE Marketing in 2019 to help clients in the built environment execute competitive, holistic marketing strategies and tactics that align with their strategic business development goals.
Whether you are a marketing professional responsible for your firm’s marketing deliverables or a business owner, you know that leading Architecture, Engineering, and Construction (A/E/C) firms require dynamic, integrated workflows, people, and data to remain competitive.
You also know that A/E/C marketers are responsible for much more than proposals in this environment. They create strategies and content to engage and educate prospects throughout the sales pipeline and connect with clients at each project stage. Marketers manage crisis communications, PR, their firm’s CRM, website, and marketing technologies. A comprehensive approach requires a team with diverse talent.
I can help you with:
- Identifying and executing core marketing strategies and tactics
- Ensuring your core communications are written in one clear voice
- Implementing a website refresh, backed by keyword research and built with SEO
- Writing blogs and articles
- Developing compelling on-brand promotions and proposals
- Conducting market and competitive research
Approach
- Overall strategy
- Client challenges and opportunities
- Valid competitive and market data
- Firm brand and culture
- Clear messaging and thoughtful content
- Performance metrics
Framework
- Increased market share
- Expansion into new markets
- Increased client retention
- Expansion of services for existing clients
Marketing Touch Points During Business Development
Of all the potential prospects in your market, only a select few will be qualified, become clients, and, ultimately, advocates for your company.
Conduct market research to gain insights into your prospects’ challenges and opportunities
Create content that speaks to your prospects — distribute content on select channels
Craft proposals that reflect intel and understanding gathered by the BD team, enhanced with market research
Align your services to address your top clients’ challenges and opportunities